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marketing expertise in the business to business sector, MCL are able to
advise and offer the best and most cost effective methods of bringing
your product or service to the web market place. With our full web hosting
package the advice is free of charge and design services are kept to a
realistic level. Changes are made by the 'page', which equates to approx
an A4 sheet of paper. On the average PC screen you see about an A5, so
it's about 2 screens scrolling down.
Everything is completed in-house and we can therefore guarantee the quality of pictures and typography so that even the smallest and simplest package looks highly professional. Under no circumstances do we simply 'throw together' customer material. Many badly designed sites can be seen on the web and do not help the selling process. There are many factors that help to make a good design and 'self designers' have to be careful not to fall into the many pitfalls that await them! For those
interested parties the following notes offer some of the reasons why
good design can be elusive. Many computer programmers (many of whom are not designers) get this design aspect wrong, with the result that the screen looks cluttered and you lose your marketing message in the process. 2.
Technical Limitations The problem with the web is that every potential visitor can see your site differently, particularly if they're not using the latest browsers, some of which will also not recognise the programming or certain other aspects of the design. Many designers do not understand these limitations with poor results. 3.Programming
and Special Effects Business to business sites do not require advertising banners, excessive movement or contain too many graphics. These "bell and whistle" features may be OK on very powerful computers but will certainly cause problems if your potential customers cannot access your pages. Your site should not pander to any particular designers 'fad'. It has to suit your product or service and work for your business. Professional purchasers have come to your site for a specific purpose: to obtain information quickly. They will become bored if they can't access and navigate the site easily, distracted if you have moving banners whilst they are trying to read your text and go somewhere else if the pictures won't load! Your site should be designed for the average computer, not the most powerful. The site will require testing on different screens and with different browsers. MCL will consider your product or service and selling options carefully and discuss these with you before proceeding. And if you require "bell and whistle" features we will provide them. If you would like a list of some of the websites we have designed or even speak to some of our customers about our services please contact us.
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